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Balanced ATO Risk Strategies: Leveraging Dynamic Friction

This webinar was held on February 8, 2023. Hosted by The Fraud Practice's Justin McDonald and Kevin Lee, VP of Digital Trust and Safety at Sift, this webinar features discussion on the use of dynamic friction with account takeover risk screening, including strategies for applying this type of layered approach.

In this webinar you will learn:

  • Three strategies and considerations for applying dynamic friction to the login event

  • The importance of communication between the ATO risk and transaction risk screening events

  • Maximizing user experience for users with low-to-moderate ATO risk at login

  • Understanding how to measure ATO risk exposure for your organization, and how much flexibility that allows with a dynamic approach to ATO

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